Reworking Catalog Production Processes
MM: I recall from our previous conversations that while at Hubert, you played an instrumental role in reworking their core catalog production processes, developing an integrated workflow for the print...
View ArticleBest of Class for Database Publishing
MM: So with the mindset of having the best-of-class system for your particular organization, what led to the need or idea of, “We’ve got to do something different?” TM: Well, luckily, when I was hired...
View ArticleMore Than A DAM
MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The...
View ArticleContract for Change
MM: So you simply got everyone to acknowledge, “Here’s how we do our catalog.” With the idea of really coming to understand if not appreciate exactly the kind of frustration each stakeholder had...
View ArticleCulture of Innovation and Ingenuity
MM: Your work validates one of the emerging principles of an innovation culture or an ingenuity culture: you must have in place a change-management process that you invoke whenever you need to...
View ArticleBottom-up Mandate for Change
MM: Having repeated the process elsewhere with my clients, I am sure that your Hubert colleagues were aghast about how the big mess on their hands. That was the first thing. Right? TM: Yes. They...
View ArticleTrust and Transparency
MM: Now you’ve gotten to the root cause of why most change initiatives fail: distrust and the lack of transparency in overall process that reinforces distrust. TM: Yes. And that’s why someone who has...
View ArticleMaking Interim Changes Now
MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow? TM: Actually, the...
View ArticleCounting the Cost of 300 Steps
MM: The next thing I’d like you to talk to is the optimized workflow. With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right...
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